Here And Now
The “Here And Now” of Digital Fashion by Dr. IR Troy Nachtigall.
Exploring digital transformation in fashion.
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The digital transformation of fashion has taken hold in this age of the coronavirus. As the work of a fashion professional becomes digital a series of challenges and opportunities emerge. How does the presence of digital in fashion design change manufacturing, marketing, branding, use, and analysis? Troy Nachtigall provided a few of his insights into research on “Materializing Data ” while reflecting on what fashion would look like in the third millennium.